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Read our latest insights, explorations and thoughts.


Post pandemic spending and the older generation
The Covid-19 pandemic has drastically changed the way we spend our money, and this change has had a huge impact on the over 65’s,...
Jul 19, 20223 min read


LGBTQ+ and ageing
In recent years, there has been a significant increase in the number of UK people over the age of 65 who identify as LGBTQ+. This is...
Jul 8, 20223 min read


An older demographic: what do brands and organisations need to do to adapt?
Nearly 12 million UK residents were aged 65+ in mid-2017, equating to just over 18% of the population. Of those, nearly 600 thousand were...
Jun 10, 20223 min read


What might the future look like for an aged millennial?
How are digital, political, environmental and social advances impacting the world around us and how we live our lives? Picture this…You...
Jun 10, 20223 min read


Alleviating social isolation for the older generation
It could be argued that technology has encroached on nearly all aspects of our lives. From communicating with friends, gaming, managing...
Jun 10, 20223 min read


Progressive Web Apps - what are they and why do you need one?
Progressive Web Apps (PWAs) are on the rise, and rightly so. In short, a PWA is an application that looks and feels like a website on...
Jun 10, 20223 min read


Know Thy User® - a four stage approach
When world-famous landscape architect Lancelot Capability Brown designed a garden, he created it first without paths. He would then wait...
Jun 10, 20224 min read


Digital Health & Virtual Personal Assistants
In 2018, a woman sent a letter to Apple, thanking them for saving her life. In the letter, she detailed how a few weeks after having a...
Jun 10, 20222 min read


Retirement Living objection handing: Costs
When conducting a recent survey, one of the major factors in respondents choosing NOT to live in a retirement community is costs. While...
Jun 10, 20222 min read


Changing the perception of retirement living communities
There are many older adults who have negative perceptions about living in a retirement community. Some believe that it is like living in...
Jun 10, 20223 min read


Enhancing technology in Retirement Living communities
The ageing population is resulting in people in the UK living longer; by 2037, it is predicted that around a quarter of the population...
Jun 10, 20225 min read


How the older generation engage with brands
“It’s official, Facebook is for old(er) people” – Mark Sweeney, The Guardian. This statement has been coined from a 2018 report by...
Jun 10, 20224 min read


Marketing to the over 50s
The over 50s market in the UK is one of the most important demographics for marketers. This group is not only the largest age group in...
Jun 10, 20224 min read


The ageing population, brain health & technology
The first person to reach 130 years old has already been born. There are a number of reasons for the ageing population. One is that...
Jun 10, 20226 min read
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